With a variety of seasonal occasions coming up across the end of year calendar, candle makers are posed with the question of how to make the most of the events as well as maintaining their finances. Australian candle makers can get caught up in a whirlwind of different seasonal celebrations with Halloween being a more prominent event in the calendar while Spring and Summer fragrances are made a priority for some, as well as Christmas being around the corner. We have a few options that may provide some creative inspiration and relief when purchasing your candle supplies.
What do you have to offer?
By developing a brand and establishing your characteristics, whether is through your choice of glassware, fragrances, packaging, style of candle and decorative design, your candles are recognisable to your customers. Maintaining this throughout seasonal celebrations is important to your brand identity. We have a few ways to break down what could set you apart while keeping with your brand's image.
Containers and Glassware
For many candle makers, particular styles of glassware have been carefully selected to help portray their brand's personality. Maintaining this image could be your solution to streamlining your offerings of home fragrance. Keeping it simple and cost effective could mean that you're doing any of the following:
- keep your usual jars but changing the fragrance and design and occasional themed label.
- change the wick from cotton to wooden to give a cosy vibe, great for Halloween and Christmas or even a rustic summer vibe.
- incorporate a limited edition range of select jars of the occasion theme in your best selling fragrances.
- selecting of special occasion jars and fragrances that embody the seasonal spirit.
Fragrance Oils
Fragrance is the most effective way of transporting your customer to the seasonal place you have in mind for your collection. Amongst the ginger, spice and everything nice category of Christmas, you may also find yourself reaching for piney, fresh, woodsy fragrances, as well as the sweet treat, candy cane, lolly scents.
Like any candle maker, your curation of fragrance oils has most likely grown into a large range on its own. Testing and sampling a variety of scents is an inevitable part of the job, being more selective and being very intentional with your purchasing will benefit your collection as well as your hip pocket. Consider what your customers usually gravitate towards in your existing range and determine what they would be more inclined to purchase given their scent history with your brand. Offering one scent from each of the Christmas categories mentioned previously will definitely cover all bases of what Christmas means to your customer. You may even find that your own clientele enjoy your best selling fragrances in the stylings design of seasonal decor.
Packaging
You've most likely got packaging organised to the letter, consider the way your brand may stand out in the crowded candle market when it comes to your labels and boxes. This can be an expensive exercise, however the selective design of your labels can be an easy way to join in on the festive fun without ditching your usual boxes.
A selection of your usual scents and samplings of other products your store offers can be a great way to extend the reach of your brand as the gift giving season approaches. Delivering this in such a way that is unique and thoughtfully made is sure to impress customers and those receiving them as gifts. Our selection of in house, exclusively designed advent calendars and tin baubles are perfect for standing out as a brand with a limited offering.
